Nick Mitchell, Global CEO

Nick Mitchell is the Founder and Global CEO of Ultimate Performance. He is primarily based in UP Marbella and has overall responsibility for all aspects of UP’s commercial strategy.

A full biography on Nick Mitchell can be found here.

Joe Halstead, Asia CEO

Joe Halstead, a Masters graduate in Pharmacology from Peterhouse College of Cambridge University, is the Founder of pan-Asian Pilates chain Options with fourteen unique studios. He is based in Hong Kong and Seoul, and is now responsible for implementing the growth strategy of our Asian business. Joe had the dubious honour of helping Nick Mitchell start the path that lead to UP when they first went to the gym together as Bradford Grammar schoolboys in 1989.

Eduard Baruta, Head of Training (UK)

Eduard Baruta is our Head of Training for the United Kingdom. He joined UP in 2010 and is one of the country’s most experienced Personal Trainers. His primary role is to ensure that our personal training standards are constantly assessed and refined on the gym floors.

Joe Warner, Editorial Director

Joe Warner is the former Deputy Editor of Men’s Fitness magazine and now UP’s global Editorial Director of all written content.

Dr Dan Reardon, Scientific Adviser

Dr Dan Reardon (MB ChB | BSc(Hons)) is UP’s Scientific Adviser with whom we consult on matters that move into the medical and scientific. He is a practicing A&E Doctor in the UK, the Science Editor for Muscle & Fitness magazine, and the CEO of the DNA testing company MuscleGenes.

Charles Poliquin, S&C Adviser

Charles Poliquin is one of the most recognizable names in the global fitness industry. He has authored many leading exercise books, such as The Poliquin Principles, has been a columnist for magazines such as IronMan, Flex, and Muscle Media 2000, and as a Strength & Conditioning Coach has trained more Olympic medalists than any Coach in history. Charles acts as an adviser to UP’s many S&C matters and bases all of his European training camps at UP Marbella.

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